What Does The Circle Signify In The VW $Bn Brand Catastrophe?

Your Values ARE Your Value = $Billions

VW Scandal CNNBBC VW Reuters




CNN 11m Link  – BBC Owner Scandal News Link – Reuters Legal Issues Link

Kevin Writes (and this is very personal family issue – see below): The Circle is one of the Basic Shapes of Bruno Munari’s ‘Square Circle Triangle’ we cover in Squiggle The Book. If you are going to use the Circle as a Brand logo and identity be VERY CAREFUL you know what it means and what happens if you ‘betray’ its message.

Enso Circle and VW Scandal

See Full Extract From Squiggle The Book Below

Your brand ‘values’ are not just for your customers! Your brand ‘values’ start – and can end as with VW – with your employees. How can a brand with the ‘Circle’ and worldwide value and recognition be sabotaged by employees. Because the brand ‘values’ were NOT ingrained.

The ‘cheat device’ is the wrong focus although right problem to fix. The ‘cheat culture’ – one of betrayal of the brand is the right focus, and real problem to fix.

Who let it get that way – not just the employees involved? That’s why the VW brand is now a tarnished Circle.

TopazPS I own a VW Camper which I love. My son works for a VW dealer in Canada. Enso Circle and VW Rogue EngineersWhy am I no longer the ‘proud’ owner or my son having to justify the brand and its value and values every day?

Why do we not hear how and who caused it to happen – the executives not ‘rogue engineers’ (clever to blame them!!) – and the internal cultural change deeply needed?

How sad….and financially disastrous for all involved – employees, owners, shareholders.

Gateway to the heavensKaren Writes: In ‘Gateway To The Heavens’ Amazon Link I wrote about Circles as something ancient, sacred and deeply ingrained in us as a ‘message’ in itself since childhood. Here’s what I wrote and why VW and their employees needed to ‘live the brand’…..The Circle is a FUNDAMENTAL SYMBOL and the first shape that children draw. Circles appear in the earliest etched prehistoric symbolic representations of humans, animals and beliefs on the walls of caves and rock faces. Inevitably,  the Circle was incorporated in the earliest ideographic systems of writing and is a common cultural heritage (also see www.ideopsychology.com)

Here’s the extract From Squiggle The Book- Link on the deep psychological importance of the Circle – to customers, companies and in the case of VW whole countries taking up in arms.

Enso Circle and VW Scandal

Here’s more on the deep cultural, social and psychological impact of the Circle – Extract from Squiggle The Book

EnsoIn Zen Buddhism, an ensō is a circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.

The ensō symbolizes absolute enlightenment, strength, elegance, the universe, and mu (the void). It is characterised by a minimalism born of Japanese aesthetics.

Drawing ensō is a disciplined-creative practice of Japanese ink painting—sumi-e . The tools and mechanics of drawing the ensō are the same as those used in traditional Japanese calligraphy: One uses a brush  to apply ink to washi (a thin Japanese paper).

The circle may be open or closed. In the former case the circle is incomplete, allowing for movement and development as well as the perfection of all things. Zen practitioners relate the idea to (wabi sabi), the beauty of imperfection. When the circle is closed, it represents perfection, akin to Plato’s perfect form (Plato), the reason why the circle was used for centuries in the construction of cosmological models, see Ptolemy.

Usually a person draws the ensō in one fluid, expressive stroke.[1] When drawn according to the sōsho  style of Japanese calligraphy, the brushstroke is especially swift. Once the ensō is drawn, one does not change it. It evidences the character of its creator and the context of its creation in a brief, contiguous period of time. Drawing ensō is a spiritual practice that one might perform as often as once per day.

This spiritual practice of drawing ensō or writing Japanese calligraphy for self-realization is called hitsuzendō . Ensō exemplifies the various dimensions of the Japanese wabi-sabi perspective and aehetic:  Fukinsei (asymmetry, irregularity), kanso (simplicity), koko (basic; weathered), shizen (without pretense; natural), yugen (subtly profound grace), datsuzoku (freedom), and seijaku (tranquility). LINK


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